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How to Attract Top Talent: A Guide to Effective Recruitment Marketing

Every organization wishes to recruit the top candidates in the market. With such severe competition, it might be difficult to find a career that suits their talents. A high staff turnover rate may have an impact on both employee morale and the reputation of your organization. Furthermore, it might become a costly affair. As a result, when recruiting a candidate, they must be a good match for the job. Hence, here are a few strategies to attract top talent, fostering from establishing a diverse and inclusive culture to providing customized development training programs.

Effective Strategies To Attract Top Talent In Your Firm

Money is said to make the world go round, but for many job seekers, compensation isn’t the only aspect to consider when accepting a job offer. Candidates are increasingly searching for a broader range of advantages, rather than just popular perks like stock options and mortgage allowances. So, how do you attract them? Here’s what you can do.

Developing an Employer Brand

People are more inclined to work for a firm that has a positive culture. So, how do you create one?

To begin, you must create an engaging workplace for your staff. Companies that prioritize people and recognize their achievements foster a stronger employer brand. It makes it more appealing for personnel with better talent to join your company. Developing a people-centred culture helps attract top talent from a variety of nations and backgrounds.

Second, if a talent resonates with your firm’s goal, they will be drawn to your company. Today’s youth know exactly what they want. If they understand what your company does and what distinguishes it from others, it will be easier to find and attract the perfect applicant.

Your website and LinkedIn profile are excellent venues to create your company branding. For example, if consumers have a negative experience on the career section page, the company may receive fewer applications than planned.

As a result, developing an employer brand is an essential component of a recruitment strategy. You should be able to show why your organization is an excellent place to work.

Making Use of Social Media

More than 3.8 million people are active on various social media networks. They are not only using social media for entertainment purposes, but they are also actively seeking new career prospects here. If you want to actively recruit candidates, social media is a great place to start. To find applicants, you may use LinkedIn, Facebook, or even Twitter.

As a recruiter, you must determine which platform these job searchers are using. Post your job vacancies on several networks to catch their notice. However, it is equally crucial that your brand has a strong social media presence. It builds trust, and as a result, prospects may be eager to apply to your organization.

Putting a Referral Program

An employee referral program is one of the least used resources. However, it is regarded as one of the most successful strategies.

Suppose your workers suggest someone to your organization, they will not refer a bad applicant. They may be aware of what that candidate stands for.  The difficulty, though, is that you must encourage your staff to recommend to others. They do not regard it as part of their work.

They will not be encouraged to go out to their network until you offer a lucrative referral scheme.

Promoting favourable word-of-mouth about your brand or organization may aid in the recruitment of top industry personnel. It is one of the most cost-effective and dependable methods of finding qualified applicants.

Retaining Current Employees

Retaining your current personnel is one of the most obvious methods. If you have a high staff turnover rate, this might put your firm in jeopardy. Candidates may not want to work for your organization.

When employees depart regularly, other prospects may believe there is something wrong with the corporate culture. As a result, your candidate outreach plan should include an emphasis on maintaining current personnel. To keep your staff happy, create a nice environment in the office, conduct frequent meetings with them, and praise their accomplishments.

Retaining staff will immediately attract top talent.

Conclusion

Finally, the talent acquisition approach should be in line with the organization’s goals and priorities. As a recruiter, you must identify the needed soft skills, technical needs, and other factors that will benefit the organization. Moreover, if you need any help, Procloz can assist your business process management every step of the way, from selecting the best fit to employing qualified native talent and overseeing taxation to payroll, and compliance standards. Contact us for business process outsourcing solutions to know more.

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The new office in Australia enables Procloz to accelerate growth in Remote Work, Employer of Record, HR & Payroll Services.

BRISBANE, QUEENSLAND, AUSTRALIA, September 7, 2020,/EINPresswire.com/ — Procloz, a leading local Employer of Record & PEO services company in India, is pleased to announce the opening of its sales, employment & service operations centre in Brisbane, Australia.

“Australia is an important territory in the Asia-Pacific region, hence the company’s first overseas expansion. Procloz intends to serve domestic and global companies to help utilize the vast talent pool in Australia,” explains Amandeep Singh Wasal, Founder of Procloz. “As per our motto, ‘your employee is at the centre of everything we do’, Procloz will help Australian businesses streamline their payroll management through outsourced local payroll services. Procloz will also provide a compliant and risk-free solution for foreign companies to employ local Australian talent through its employer of record services“. Preet Kamal Gupta, Co-Founder at Procloz, will lead the Australian business operations and growth. Preet has over ten years of experience in finance and accounting management.

Procloz was established with a core vision to help boost organizational growth by managing local employment, payroll, compliances, and tax challenges for expanding businesses. We deliver compliant workforce solutions through our multi-country employer of record and managed payroll services. We cater to a wide variety of industries and help organizations employ and manage their workforce more effectively. We use different technologies and compliance and service partners whose vision and values align with ours to provide a seamless service experience to our clients and their employees. Procloz also helps with in-country business setup, policy documentation, social security, tax registration, recruitment & HR Services.

Learn more – www.procloz.com

India Office: Level 7, Ambience Mall, Ambience Island, DLF Phase 3, Sector 24, National Highway – 8, Gurugram, Haryana 122002, India

Australia Office: Building 5, 22 Magnolia drive, Brookwater 4300 QLD, Australia

Amandeep Singh Wasal
Procloz Services Private Limited
+91 124 410 3300
email us here
Visit us on social media:
Twitter
LinkedIn

 

Business checklist: Expansion into the APAC region

As the business world continues its post-covid realignment, companies, and enterprises are increasingly expanding their horizons, both literally and metaphorically.

However, this is not necessarily as straightforward to accomplish as it might seem, as moving into new markets can pose a number of challenges — cultural, legal, linguist, and regulatory, to name but a few.

This is undoubtedly the case for enterprises who want to establish a presence in the Asia-Pacific (APAC), and while there is a certain degree of uniformity with regard to political stability in the region (albeit under very different economic systems), there is nevertheless quite significant diversity between each country’s business cultures.

Doing business successfully anywhere in the Asia-Pacific, therefore, requires an agile approach, and an appreciation of the business and political cultures encountered.

As Papaya Global, a global payroll company explains, any business planning for success in a new market, in particular anywhere in APAC, should therefore take the factors discussed below into account when planning and executing an expansion program.

Identify opportunities and align strategy 

Although it is an obvious question, it is also an easy one to overlook — what are the market opportunities an expansion into APAC represents? Expansion for its own sake is unlikely to be successful unless appropriate market opportunities have been identified and a clear strategy formulated to take advantage of them.

As an example, a key reason many enterprises want to have an APAC presence is to be able to take advantage of opportunities created by the formation of the Regional Comprehensive Economic Partnership (RCEP). This is a regional free trade agreement between Australia, New Zealand, Brunei Darussalam, Cambodia, China, Japan, Laos, Singapore, Thailand, Vietnam, South Korea, and Malaysia, and covers trade in goods, services, and investment, with particular reference to e-commerce and technical cooperation.

However, any business planning to expand into APAC should be looking closely at RCEP and its implications for operations. For instance, will it present the business with opportunities for reaching into multiple markets simultaneously, or will it expose it to greater competition, the challenges of which it is not set up to meet?

This is just one example of the way in which expanding enterprises need to think and plan strategically — will being in APAC increase your access to customers in these countries, with greater exposure to global trade resulting in the growth of the business, or will more competition in practice actually mean that development stalls and opportunists contract?

How will you build on local talent?

One of the most appealing aspects for many enterprises to developing a presence in APAC is the access to an enormous talent pool. To be best placed to take advantage of the opportunities this presents, it is important that accurate and honest assessments are made of the current ‘home’ talent available at all levels of the business, and identifying shortfalls and gaps that need to be addressed.

At the same time, however, a relocating or expanding business also needs to understand the specific challenges that operating in a different culture can present and, crucially, how a local workforce can most effectively be managed.

Asian countries within the APAC region can have very different workplace structures, hierarchies, and customs in place (both when compared to European businesses and each other), and failing to recognize this can mean that valuable human resources are either lost, or not given the chance to fulfill their potential.

Therefore, clear-headed assessments should be made as to whether or not you have the management capacity in place to successfully lead a foreign workforce (or if you have to bring it in), how well you understand the cultural and workplace practices in a new location, and how attractive your employment offer will be to the best local talent, in comparison with your competitors.

Is your business set up to operate in APAC?

Any business that wants to operate in multiple locations simultaneously needs to have structures in place that will enable some important functions of the business to be conducted remotely.

For instance, when beginning operations in new countries, leaders need to ensure that robust reporting procedures are established and in place in advance so that there is minimal disruption to beginning operations in the new locale.

If this requires investment in new technologies, this should ideally be done ahead of operations commencing, as too much focus on setting up processes and procedures can put an unnecessary and unwanted handbrake on more important aspects of operations.

An essential question for expanding businesses, therefore, is to determine how these functions can most effectively and efficiently be performed, and whether an in-house or outsourced solution is required.

Get to grips with the regulatory environment

When a global business relocates part of its workforce to a new region, and/or hires workers locally (either on-demand or as contract hires), ensuring that it remains in compliance with local employment laws, taxation and other regulations regarding workers’ pay and conditions is essential. In addition, there are important obligations regarding the protection of sensitive personal data, which will vary according to the jurisdiction.

Adhering to the various employment regulations and data protection laws in different countries in the APAC region can unquestionably be a burden, but it is nevertheless essential, and so any enterprise looking to engage a workforce in this part of the world needs to take specialist advice re: compliance as early in the expansion process as possible, as these obligations will have a significant impact on planning and implementation.

The right payroll model is the solution 

Following on from this, it is important that a company with workforces in multiple locations is using the right model for the delivery of payroll services. An effective global payroll system can help significantly in the management of a dispersed workforce, where different currencies, languages, pay cycles, and regulations all need to be accommodated simultaneously.

For instance, a wholly-owned model might make sense, where payroll is managed locally by a team who are employees. Alternatively, relocating or expanding business might opt for an aggregated model, where payroll is managed by a global payroll provider working in partnership with in-country partners (ICPs), who are locally-based service providers.

Payroll is a very significant function for businesses wherever they operate, but for enterprises with a global workforce in multiple APAC countries, ensuring the smooth operation of payroll is fundamental to be able to operate successfully and with goodwill.

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